OK Privacy Policy

This Privacy Policy explains how OK App Private Limited, operating under the brand name OK, collects, uses, stores, shares, protects, and processes your information when you access or use our website, mobile application, waitlist pages, product pages, AI-assisted health recommendation features, delivery services, support channels, and other services.

For this Privacy Policy, “OK”, “we”, “us”, or “our” refers to OK App Private Limited, having its registered office at Bengaluru, Karnataka, India.

The terms “you”, “your”, or “user” refer to any person who accesses, browses, registers on, joins the waitlist for, or uses OK.

By accessing or using OK, you agree to this Privacy Policy. If you do not agree, please do not use OK.

1. Information we collect

We may collect the following types of information.

Personal information

• Name
• Mobile number
• Email address
• Delivery address
• Location or serviceability area
• Date of birth or age confirmation where required
• Account login details
• Customer support communication
• Waitlist submission details

Order and transaction information

• Products viewed
• Products searched
• Products added to cart
• Orders placed
• Order value
• Payment status
• Delivery status
• Refund or cancellation details
• Invoices and transaction records

Health and preference information

• Health goals provided by you
• Food preferences
• Dietary preferences
• Activity level
• Nutrition preferences
• Calorie, protein, fiber, sugar, or ingredient preferences
• Allergy or intolerance information provided by you
• Product suitability preferences
• AI assistant prompts and responses
• Meal, snack, or consumption tracking information entered by you

This information is used to personalize recommendations and improve your experience. OK does not use this information to provide medical diagnosis or treatment.

Device and technical information

• Device type
• Operating system
• Browser type
• IP address
• App version
• Device identifiers
• Log data
• Crash data
• Page views
• Clickstream data
• Referral source
• Approximate location derived from device or network
• Cookies and similar technologies

Payment information

We may receive payment status, transaction identifiers, payment method type, and related payment confirmation data.

We do not store full card numbers, card verification values, UPI personal identification numbers, net banking passwords, or similar sensitive payment credentials. Such information is processed by authorized payment service providers.

2. How we collect information

We collect information when you:

• Visit our website
• Join the waitlist
• Create an account
• Use the app
• Search or browse products
• Place an order
• Interact with the AI health assistant
• Enter health goals or preferences
• Contact customer support
• Participate in offers or surveys
• Use payment, delivery, or location features
• Allow cookies or similar technologies

We may also receive information from sellers, delivery partners, payment partners, analytics providers, marketing platforms, customer support tools, and other service providers.

3. How we use your information

We use your information to:

• Create and manage your account
• Add you to the OK waitlist
• Provide access to OK features
• Show relevant healthy products
• Personalize recommendations
• Support AI-assisted nutrition and product suggestions
• Track calories, protein, fiber, sugar, ingredients, and product preferences when you use tracking features
• Process orders and payments
• Deliver products
• Provide customer support
• Send order updates, service messages, and important notices
• Improve product quality and platform performance
• Detect fraud, abuse, misuse, or security threats
• Analyze usage trends
• Improve AI responses and recommendation systems
• Run offers, campaigns, and referral programs
• Comply with legal and regulatory obligations
• Resolve disputes and enforce our Terms

4. AI health assistant and nutrition insights

OK may use your prompts, preferences, product interactions, stated goals, activity level, and nutrition-related inputs to generate recommendations.

AI outputs may include product suggestions, breakfast ideas, snack options, ingredient explanations, calorie estimates, protein estimates, or similar information.

These insights are for general wellness and convenience only. They are not medical advice.

We may use aggregated or de-identified data to improve AI quality, recommendation accuracy, product discovery, and nutrition explanations.

5. Cookies and tracking technologies

We may use cookies, pixels, local storage, software development kits, and similar technologies to:

• Remember preferences
• Keep you signed in
• Understand page usage
• Improve performance
• Measure campaigns
• Prevent fraud
• Personalize content
• Analyze platform behavior

You may disable cookies in your browser settings, but some features may not work properly.

6. Sharing of information

We may share your information with:

• Sellers and brand partners where required to fulfil orders
• Delivery partners for delivery fulfilment
• Payment gateways and banks for payment processing
• Cloud hosting and infrastructure providers
• Customer support tools
• Analytics and product improvement tools
• Marketing and communication service providers
• Fraud prevention and security providers
• Legal, regulatory, tax, or government authorities where required
• Professional advisers such as lawyers, auditors, and consultants
• Business successors in case of merger, acquisition, restructuring, or transfer of business

We do not sell your personal information to advertisers.

7. Health-related and preference data

Information such as health goals, activity level, dietary preferences, allergies, nutrition targets, and consumption tracking may be sensitive.

We use this information to personalize your experience, provide product suggestions, and improve nutrition clarity.

You should not enter medical records, prescriptions, diagnosis details, or emergency health information into OK.

If you enter allergy or health preference information, you remain responsible for verifying product labels before consumption.

8. Data security

We use reasonable technical, administrative, and organizational safeguards to protect your information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online platform, mobile application, database, or transmission method is completely secure. You use OK with this understanding.

9. Data retention

We retain your information for as long as necessary to provide services, comply with legal obligations, resolve disputes, prevent fraud, maintain records, improve products, and enforce agreements.

Waitlist information may be retained until launch, account creation, withdrawal of consent, or deletion request, subject to legal and operational requirements.

Order and transaction records may be retained for tax, accounting, legal, and compliance purposes.

10. Your choices and rights

Subject to applicable law, you may request to:

• Access your personal information
• Correct inaccurate information
• Update your preferences
• Withdraw marketing consent
• Delete your account
• Request deletion of certain personal data
• Opt out of promotional communication
• Raise privacy concerns

To make a request, contact us at support@tryok.app.

We may need to verify your identity before processing certain requests.

11. Marketing communication

We may send you updates, waitlist communication, launch announcements, offers, product recommendations, reminders, and promotional content through email, SMS, WhatsApp, push notifications, or other channels, where permitted by law.

You may opt out of promotional messages. Service-related messages, order updates, policy updates, and security notices may still be sent.

12. Children’s privacy

OK is not intended for independent use by persons under 18 years of age.

If you are under 18, you may use OK only with parental or guardian consent and supervision.

We do not knowingly collect personal information from children without appropriate consent.

13. Third-party links

OK may contain links to third-party websites, payment pages, seller pages, social media pages, or partner services.

We are not responsible for the privacy practices, content, or policies of third parties. Please review their policies before using their services.

14. International processing

Your information may be processed or stored in India or other locations where our service providers operate, subject to applicable law and reasonable safeguards.

15. Policy updates

We may update this Privacy Policy from time to time.

The updated version will be posted on the platform with a revised “Last updated” date.

Your continued use of OK after an update means you accept the revised Privacy Policy.

16. Grievance and privacy contact

For privacy questions, data requests, grievances, or complaints, contact:

OK Grievance Officer OK App Private Limited Bengaluru, Karnataka, India Email: support@tryok.app Phone: +91 80456 89900 Working hours: Monday to Saturday, 10:00 AM to 7:00 PM IST